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Business Plan

To download a copy of the Cardiff & Co Business Plan 2009-2010, click here (pdf 1mb)

 

Priorities for 2009-10

 
Whilst all aspects of Cardiff & Co’s agenda are important, it is vital that there is a clear set of priorities to guide the investment of the company’s funds and the time of its staff during 2009-10. 
 
The company’s priorities during 2009-10 will be to:
 

•  Continue the progress made at the tail-end of 2008-09 on the investment promotion agenda via the delivery of an investment promotion campaign that will include partnership working with the Financial Times and Welsh Assembly Government.

•  Exploit the first Ashes Test in Cardiff in July 2009 and prepare for the Ryder Cup 2010 (from an investment promotion and tourism perspective)

•  Further develop and use The Cardiff Commitment with a view to playing a key part in the Team Cardiff effort to attract major events and conferences to Cardiff

•  Further develop and support Cardiff & Co’s wider sales force i.e. the businesses and people of Cardiff

•  Secure an increase in the value of business tourism generated by the Convention Bureau team

•  Secure an increase in the value of leisure tourism business coming into the city-region

•  Further enhance the city’s web presence, ensuring that it becomes the primary source of enquiries across all agendas

•  Significantly increase the value of the positive Media coverage obtained on the city

•  Drive up the non-Council related income, particularly through the development of a mechanism enabling companies to invest in Cardiff & Co at a level lower than £30k