Council extends its commitment to Cardiff & Co
Cardiff Council has extended its support for marketing company Cardiff & Co for a further year.
Last year Cardiff Council asked the company for a five-year Business Plan and committed funding against the first three years of that plan.
Now, one year into the arrangement, the council has decided to add a further year’s funding for Cardiff & Co, which was set up in 2007 to promote the Cardiff city region to the world. Cardiff Council has agreed to provide at least £500,000 for the next three years. The existing arrangement was for around £300,000 a year. In return, Cardiff & Co will refresh its five-year plan, ensuring that the company retains its five-year outlook.
The increased commitment from Cardiff Council will cover the £250,000 contribution from the Cardiff Harbour Authority, which comes to an end next year.
Cardiff & Co chairman Adrian Clark said: “Last year’s agreement with the council secured the company and enabled the board to make secure plans for a full five years.
“The extra assurance this renewed investment brings will strengthen the company and ensure that it can promote the city region effectively to its target markets.”
Managing director Richard Thomas said: “Cardiff Council has shown confidence in the company and its board. Their timing is perfect as the incoming MD and the Board will now be able to plan the company’s marketing and promotion of the city-region with the certainty that core investment is in place. Having such certainty will also help the company’s efforts in attracting private sector investment to match that coming from the public sector.”
Keep up-to-date with Cardiff news by following @CardiffandCo on Twitter.
03/02/2012
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