Marketing drive is a success for AutosOnShow.TV at Canmol Awards
Cardiff-based AutosOnShow.TV - a sub brand of LifeOnShow.TV, which provides commercial businesses with a dynamic video streaming platform - was among the five winners celebrated at Canmol: Wales Marketing Awards in Cardiff last Thursday night (06 October 2011.)
The winners included Merthyr-based Royvon Dog Boarding Kennels, BBC Cymru Wales, Bridgend-based Staedtler UK and Visit Wales in addition to AutosOnShow.TV.
LifeOnShow.TV has worked with Cardiff and Co for the past 3 years as their video streaming provider.
Newport University’s Sue Cole and Jade Bourke of DS Smith Recycling in Caerphilly were also recognised with individual Awards for the Wales Business Insider Outstanding Contribution and New Marketer accolades, respectively.
Richard Houdmont, Director for Wales of The Chartered Institute of Marketing, said “All five winning campaigns illustrate excellence in marketing through their focus on objective, exemplary execution and return on investment (ROI.) They really sum up what the Canmol Awards are all about.”
AutosOnShow.TV implemented an integrated communications strategy to promote its new product, including magazine ads in targeted trade press, entering awards to gain credibility and a PR campaign to further promote the product.
The business offered use of its services for to Car Dealer Magazine, ensuring that when the magazine shared videos, users were exposed to AutosOnShow.TV branding. This not only acted as a way of engaging with potential customers and key influencers, it created a strong relationship with the magazine, leading to several articles about the benefit of video streaming for car dealerships. In May 2011, AutosOnShow.TV's website was redeveloped resulting in increased traffic and more valuable enquiries. The number of Twitter followers has soared by 600%.
In addition to a regular drip-feed of PR activity, the business’s Managing Director, Adam Price, has provided comments and engaged in social media discussions about video streaming to help establish himself and AutosOnShow.TV as an expert in the field.
Adam Price, said, "Our team has worked really hard to build AutosOnShow.TV's reputation within the automotive industry, so we’re absolutely delighted to have received the recognition in the marketing industry through winning a Canmol Award.
“As competitors emerge, our strong brand strategy has placed us ahead of the competition and I feel we’ve succeeded in positioning AutosOnShow.TV as the best in our business.”
“Our business has come a long way over the last three years and the work we did with Cardiff & Co as LifeOnShow.tv provided us with an excellent platform to promote our products far and wide. Working with Cardiff & Co - the official destination marketing company for Cardiff - put us in the shop window and provided potential clients with excellent examples of the way our offer could be tailored to their own requirements.”
Now in its fourth year, Canmol: Wales Marketing Awards was launched by The Chartered Institute of Marketing in July 2008 to celebrate and promote excellence in the marketing industry in Wales and to recognise the best marketers in the business.
Video interviews with the 15 finalists and winners will be available at www.youtube.com/canmol by 10 October 2011.
Follow @Canmol on Twitter or find Canmol: Wales Marketing Awards on Facebook for pictures, videos and news from this year’s Awards and to stay up-to-date with Canmol 2012.
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11/10/2011
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