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The Cardiff Brand

Cardiff has launched a partnership to market the city nationally and internationally. The city’s first ever city place brand will provide a promotional umbrella to bring together everyone who lives or does business in the capital of Wales.

The logo that represents the brand is a big departure from the past. The radical redesign is a visual representation of the city and everything that it stands for. Gone are the stereotypes of daffodils and dragons. The brand takes inspiration from the palette of colours that represent the Capital City – from the greens of its parks to the blues of its waterfront.

Whether promoting Cardiff's investment potential, its shopping districts, its universities or its tourist attractions, the branding is flexible enough to be used a static graphic or in an animated digital format.

For more information about how to use The Cardiff Brand to promote the city please complete the form below.