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Cardiff on Show
Selling You, Selling Cardiff
What is Cardiff on Show?
Cardiff on Show is a video focused on-line advertising medium designed to showcase businesses and products within the Cardiff city-region. It has been developed by City on Show in association with Cardiff & Co and due to its unique offer, has the potential to be rolled out across the UK and further afield.
How does it work?
Cardiff on Show is a platform linked to the www.visitcardiff.com, www.investincardiff.com and www.whycardiff.com websites. It houses 30 second to 2 minute promotional videos of Cardiff businesses and products within different channels e.g. places to stay, places to eat and drink, places to study, commercial property to rent, getting around, attractions, entertainment, places to meet etc. As a business you will either supply your own video for use on the site or will pay a reduced fee for one to be produced for you (you will own the copyright for the end product). To find out more contact Vicky Jones on 029 2087 1025 or vicky.jones@cardiffandco.com
Can I see it now?
Yes, at http://cityonshow.tv/cardiff/. The platform is still being fine-tuned but you will be able to see its look and feel (totally consistent with the Cardiff city-brand) and the quality of the video content on display across the different channels.
Is it a business to consumer platform or a business to business platform?
It’s both. The initial focus will be on rolling out the b2c dimension but over time we envisage more and more businesses coming on board to sell their products and services to other businesses. For example, we will be making the platform available to property agents so that they can provide potential occupiers with high quality video footage of premises.
Will it appeal to consumers?
Yes. The 1m/year visitors to the www.visitcardiff.com, www.investincardiff.com and www.whycardiff.com websites will be able to seamlessly link to the Cardiff on Show pages displaying high quality video of Cardiff businesses and products. Many of these consumers will already be interested in Cardiff and will be seeking further information before making purchasing decisions. Linking through to Cardiff on Show will enable them to watch relevant video footage which will help them reach their purchasing decision. A link to Cardiff on Show will be included on every page of every Cardiff & Co website. To find out more contact Vicky Jones on 029 2087 1025 or vicky.jones@cardiffandco.com
Will it appeal to Cardiff’s businesses?
We believe that we are launching this innovative project with competitive prices aimed at giving most businesses the opportunity to participate from the outset. The costs are tiered as are the benefits. The important issue to note is that Cardiff on Show is a new platform that offers Cardiff businesses the opportunity to steal a march on those from other cities.
Why is City on Show working in conjunction with Cardiff & Co?
City on Show is working with Cardiff & Co in order to launch the platform for the first time and showcase it to the rest of the UK and further afield. Working with Cardiff & Co gives City on Show access to a wide range of businesses that might consider participating in the project. The link with Cardiff & Co also ensures that the project can link with the 1m/year visitors to Cardiff & Co’s websites, giving the platform the best possible chance of success. To find out more contact Vicky Jones on 029 2087 1025 or vicky.jones@cardiffandco.com
What’s in it for Cardiff & Co?
As part of the agreement between City on Show and Cardiff & Co, the project will open up an income stream for Cardiff & Co that will be reinvested in the promotion of the city. In addition, the project offers Cardiff the opportunity to steal a march on other destinations by providing deeper and richer information on its businesses and products. Cardiff & Co’s involvement will also help City on Show, a successful local business, in its aspiration to roll out its innovative product nationwide.
How much will it cost?
For businesses that do not have a promotional video of their own (or for those who want to produce a new one), the reduced cost options are as follows:
• £100
• £250
• £500
• £750
• £1000
The videos will then be made available to consumers via from as little as £100 per month* For futher information on prices per month, or to discuss pricing options, please contact Vicky Jones on 029 2087 1025 or vicky.jones@cardiffandco.com.
*Prices based on a 30 second advert, with 100 views per month.
If you choose, views can be restricted to the number of free views included in the package.
In addition, for the first 3 months only, gold and silver advertisers will be able to take advantage of having a free banner ad above their video, which will link to their own site. The supply of banner artwork will be your responsibility.
To find out more contact Vicky Jones on 029 2087 1025 or vicky.jones@cardiffandco.com
Will other packages be made available in the future?
Yes. We will tweak and develop the Cardiff on Show platform in response to your feedback and that of the consumers. Other developments in the pipeline include:
• the opportunity to buy banner ad space
• the opportunity to sponsor each of the channels
• the opportunity for advertisers to top and tail the adverts of others in non-competing sectors e.g. a Wales Millennium Centre video might be preceded by a restaurant and be followed by a hotel.
I’m a Cardiff Tourism Network member. Will I be disadvantaged if I don’t take part in Cardiff on Show?
No. You will still get all the benefits you signed up for when you became a member, including exposure to the c1m/year visitors to the www.visitcardiff.com website. The intention, however, is that Cardiff on Show and other planned web development work will increase Cardiff’s profile in the market place and lead to an increase in Cardiff’s market share, thereby increasing the opportunities for all.
I’m a Cardiff Tourism Network member. How will Cardiff on Show and my CTN benefits align?
If you are a CTN member advertising on Cardiff on Show, your video will link through to a prioritised and enhanced listing of your business or product on the www.visitcardiff.com website. In addition, your web listing will be accompanied by an embedded mini player with moving images from your video, thereby attracting more attention to your listing. The enhanced listing will include pictures of your business or product, a synopsis and contact details including web links. To see an example of an enhanced web listing with mini player, click here.
All of this sounds interesting, but can’t I achieve the same outcome for no cost by setting up a YouTube channel?
Fair point. You could. But Cardiff on Show has a number of distinct advantages over YouTube that ensures it provides value for money.
Although creating a YouTube channel is free and you can embed video footage on other sites, there are a number of disadvantages, including:
• You’ll have to source your own video production
• The content on a YouTube channel cannot be categorised so the more videos on the channel the more difficult it becomes for the visitors to find what they’re looking for
• If you embed YouTube video content on your site, the end of the video sees links being offered to a wide range of other videos with no quality control or vetting applied. You are likely, therefore, to lose the visitor to the millions of other competing videos on YouTube and have no way of linking them directly through to additional information on your product or service
• There is limited control of the look and feel of the YouTube channel so it won’t be “on brand” and the videos on it wouldn’t be seen in the context of the additional textual information available on Cardiff & Co’s websites.
The advantages of subscribing to Cardiff On Show are as follows:
• A seamless service is provided from video production through to its broadcast on Cardiff On Show.
• You will have the copyright to the video so that if you want to use it on your own website or even put it on YouTube, you can do so
• The video footage on Cardiff on Show will be HD quality
• Complementary businesses will be able to team-up to produce joint videos in order to reduce costs and increase the quality of the offer e.g. a cinema might team up with a restaurant and a taxi service
• Cardiff on Show’s integration with the Cardiff & Co web platforms will ensure that c1m visitors / year will have access to this new platform and your video from the outset
• For Cardiff Tourism Network members, the video will be seen in the context of the other information on the Cardiff & Co web presence e.g. as well as see a video on a particular hotel, visitors will be able to click on the video to link through to further information on it and even make a booking
• The Cardiff on Show site is totally consistent in its look and feel with the other elements of the Cardiff web presence and will, therefore, present a professional and joined-up image to visitors who will feel as if they have never left the site they were originally viewing. They will certainly not be distracted by non-Cardiff specific information or be subjected to non-vetted video material
• For Cardiff Tourism Network members, a mini player showing moving images from their video will be embedded onto their listings on the relevant Cardiff & Co website to ensure that the content stands out. To see an example of a web listing with mini player, click here
• Prominence will be given to Cardiff on Show users in the various listings on the Cardiff & Co websites e.g. hotels using Cardiff on Show will appear at the top of the listings
• Videos appearing on Cardiff on Show will be neatly categorised into different channels, enhancing the searchability of information from a web visitor’s perspective
• Cardiff on Show will be fully search engine optimised
• Detailed statistics will be available on the numbers of views for each video and the click-throughs to the corresponding pages on the Cardiff & Co websites.
• Income generated for Cardiff & Co via Cardiff on Show will be reinvested in the promotion of Cardiff, thereby increasing the city’s profile and hopefully, the amount of business coming into the city.
All in all, we believe that Cardiff on Show is an innovative platform that offers huge potential for Cardiff as a capital city and for its businesses.
Don’t take our word for it, take a look and see for your self at http://cityonshow.tv/cardiff/
So why not help us help you by coming on board on a trial basis? What have you got to lose?
Cardiff on Show - Selling You, Selling Cardiff
Contact us today on 029 2087 1025 to find out more.
